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Boden began life in 1991, with an initial 8 menswear products. Its founder Johnnie Boden introduced Womenswear in 1992, followed in 1996 by Childrenswear known as Mini Boden. Boden have been selling their fashion range online since 1999. In addition to Mini Boden, Boden introduced baby clothing in 2007. Boden have two shops, one opened in 2004 in Hanger Lane, London and a second shop in Walton-on-Thames, Surrey in 2007. Boden recently launched a new range for teenagers, called Johnnie B, aimed at children aged from 10 to 16.

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